Cheap copywriters can cost you more. As with so many other purchases, money saved on buying the cheapest writers out there is often a false economy. You then end up having to shell out again to hire someone competent to get the work done properly. In other words: “Buy cheap, buy twice.” The hidden costs can come to more than just rewriting bad copy too, especially if the writer hasn’t kept up to date with our ever-changing and increasingly complex media law.
You may be able to find cheaper writers (although WYC rates are very competitive), but the hard-earned reputation of your brand could be at stake through sloppy content, your web presence could be harmed by out-of-date SEO practices like keyword stuffing, and an incompetent writer could even cause you costly lawyers’ bills.