WYC founder Paul Gardner is a journalist, copywriter and PR consultant with more than 25 years of experience across traditional media (including newswires, national and regional press, broadcasters and Teletext) and digital content. This has included 10 years of exercising critical editorial judgements ahead of the competition in the Press Association’s fast-paced and agenda-setting breaking news environment, as well as diverse experience in online media with a good working knowledge (including Google certification) of SEO, PPC, social media management, brand management and content strategy.
His journalistic career also embraced an award-winning stint as a reporter/sub-editor at the Hampstead & Highgate Express (aka the ‘Ham & High’) as well as freelance and short-term contract work for a diverse range of clients including the BBC, ITN, Daily Mirror, Mail Online, The Guardian, Time Out, Johnston Press (Selby Times), Dennis Publishing (The Week magazine), Bauer Consumer Media, York College, York Press, Liverpool Daily Post, Manchester Evening News and Stockport Express.
Paul has adopted best practice in search engine optimisation (SEO) to build traffic for his own websites since 2005, using tools such as Google Analytics to ensure that good SEO practice and sparkling copy were maximising results on competitive keyword searches. In 2013, he joined Farnell element14 (a global B2B electronic components distributor) as a copywriter. Here he learned a great deal about digital marketing, SEO, content strategy and brand management.
All of these strands have now been woven together into a unique combination: a true wordsmith with unrivalled breadth and depth of media experience, including a recent major web content audit (22,000 pages) at the University of Nottingham. He can find the right form of words for any occasion, whether you are a sole trader, a charity, a public sector organisation or a business-to-consumer (B2C) or business-to-business (B2B) enterprise.
For a free initial consultation about your digital content needs, better call Paul!