So who needs a copywriter?

Someone probably told you that one picture is worth a thousand words. What they didn’t tell you is that this mainly applies to exceptional images that tell a story all by themselves. For example, Steve Jobs holding the world’s first iPhone or the man standing in front of tanks in Tiananmen Square.

While photos like that certainly have the wow factor, words still give them meaning and context. This is all the more so when it comes to the web, where content is king.  And that specifically means written content – just ask Mr Google or Mr Bing if you don’t believe it.

Beware of keyword stuffers

This is where WYC comes in. You’ll probably already know that well-written digital content is important both to attract customers and to ensure that search engines rank your website above your competitors in keyword searches. This is the art known as search engine optimisation (SEO).

There is no shortage of “SEO copywriters” who claim to be able to do this but the cheapest ones merely stuff keywords into the content in a way that actually does your website ranking more harm than good. This corny technique worked in the early days of SEO but it doesn’t fool the main search engines now. Humans know when text is contrived and so do search engine algorithms. If you pay peanuts, you’ll get monkeys.

All WYC copy is written in a natural, engaging style that appeals to humans and machines alike.

WYC recognises that every client’s project is unique and never takes a “one size fits all” approach to a brief, whether you are a sole trader, a charity, a public sector organisation or a business-to-consumer (B2C) or business-to-business (B2B) enterprise. WYC copywriters and SEO experts will go the extra mile to showcase your business in the best possible light.

Website design and development

We can also build websites from a simple contact page for a sole trader to a full-blown enterprise e-commerce site. All WYC websites are built to the latest mobile-first and responsive principles, meaning that your website will look good whether your potential customers are viewing it on a smartphone (like most people nowadays), tablet or a good old desktop/laptop computer.

Contact us for a free initial consultation about your digital content needs!


WYC founder Paul Gardner is a journalist, copywriter and PR consultant with more than 25 years of experience across traditional media (including newswires, national and regional press, broadcasters and Teletext) and digital content. This has included 10 years of exercising critical editorial judgements ahead of the competition in the Press Association’s fast-paced and agenda-setting breaking news environment, as well as diverse experience in online media with a good working knowledge (including Google certification) of SEO, PPC, social media management, brand management and content strategy.

His journalistic career also embraced an award-winning stint as a reporter/sub-editor at the Hampstead & Highgate Express (aka the ‘Ham & High’) as well as freelance and short-term contract work for a diverse range of clients including the BBC, ITN, Daily Mirror, Mail Online, The Guardian, Time Out, Johnston Press (Selby Times), Dennis Publishing (The Week magazine), Bauer Consumer Media, York College, York Press, Liverpool Daily Post, Manchester Evening News and Stockport Express.

Paul has adopted best practice in search engine optimisation (SEO) to build traffic for his own websites since 2005, using tools such as Google Analytics to ensure that good SEO practice and sparkling copy were maximising results on competitive keyword searches. In 2013, he joined Farnell element14 (a global B2B electronic components distributor) as a copywriter. Here he learned a great deal about digital marketing, SEO, content strategy and brand management.

All of these strands have now been woven together into a unique combination: a true wordsmith with unrivalled breadth and depth of media experience. He can find the right form of words for any occasion, whether you are a sole trader, a charity, a public sector organisation or a business-to-consumer (B2C) or business-to-business (B2B) enterprise.

For a free initial consultation about your digital content needs, better call Paul!


West Yorks Comms (WYC) is a Leeds-based content service for all your editorial, PR, communications, copywriting and digital marketing needs.

Headed by Paul Gardner, a professional writer and editor with decades of journalistic and copywriting experience, WYC offers a full range of services from writing press releases and handling media inquiries to the creation of sparkling bespoke web content that will get you noticed.


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You can contact WYC on 07477 497662. No telemarketing calls please!

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